Portfolios for the poor. The poor are not an undifferentiated mass, but there are a lot of nuances that must be understood. The poor borrow and save and make investments. The poor spend lots of money on things like weddings/funerals.
It reminded me of a book by Prahalad – The Fortune at the Bottom of the Pyramid, of which I am a big fan.
What if you told your kids how much they like eating vegetables? Apparently, they would like them more!
Does Hyundai have a bunch of behavioural economists on its staff? How to market things in a recession. A company who should be hard hit by the current recession actually increases sales thanks to some very clever marketing.
The Dictator’s Handbook. Option 3: Scapegoat a minority.
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